Return Path Unveils "7 Techniques for Improving Email List Integrity" at DMD New York 2001
FOR IMMEDIATE RELEASE
-- Preeminent email change-of-address and list hygiene service to release white paper at major direct marketing industry event--
New York, May 21, 2001 – Return Path, Inc., the leading provider of email change-of-address and email list optimization services, today announced that it will showcase a new white paper entitled 7 Techniques for Improving Email List Integrity at the DMDays New York 2001 show from May 21 – 24. Copies of the document will be available to attendees at Return Path`s booth (#321-322) or can be requested at www.returnpath.net/charter.
The white paper explores factors responsible for compromising commercial email list quality, and offers tips about how to avoid these pitfalls and increase email list productivity. Specific topics discussed in the paper include:
· How to ensure email data is collected properly
· How to facilitate email address updates from customers
· How to evaluate the effectiveness of your Bounce Handling software for undeliverable email
"We`re excited to share this white paper with businesses that embrace permission-based email as a highly effective tool for developing and maintaining optimal customer relationships," said Matt Blumberg, CEO of Return Path. "The DMDNY show is an excellent venue to introduce this paper to e-marketers, database marketers, and customer relationship management professionals.
Detailed information about DMD New York 2001 can be found at www.dmdny.com.
About Return Path, Inc.
Return Path provides businesses a total solution to improve email list integrity, through their Email Change-of-Address service and a suite of email list optimization services, called PureList.
The Return Path Email Change-of-Address service provides a convenient, permission-based clearinghouse that enables consumers and businesses to notify each other regarding email address changes. Return Path helps businesses reduce undeliverable email, recapture lost customers, and extend budgets dedicated to commercial email. For consumers, Return Path provides the most convenient, private, and secure method of notifying personal and commercial contacts regarding email address changes. Return Path PureList uses advanced business intelligence to analyze a company`s email list and identify undeliverable email addresses for removal or correction. Return Path investors include DoubleClick (DCLK) and Flatiron Partners/JP Morgan Partners. For more information visit www.returnpath.net or email info@returnpath.net.
Back...
