CHICAGO, May 22 -- "Despite current sentiment, the Internet
is by far the most effective marketing tool for retailers," Responsys, Inc.
Chairman Anand Jagannathan said today at the Jupiter Retailing Forum in
Chicago. "No other medium offers the same level of personalization and
program optimization."
Jagannathan presented a case study at the Forum with Responsys customer
Chadwick`s of Boston in a session entitled "Combatting the Clutter: Email
Marketing Tactics." In the session, Jagannathan outlined Responsys` Optimized
Interactive Marketing cycle. Neal Patrick, e-commerce marketing manager for
Chadwick`s of Boston, presented a case study about how the company uses
Responsys Interact to create highly effective online interactive marketing
campaigns.
"The early adopters of Internet-based marketing tended to be the early
online retailers," said Jagannathan. "While many of their business models did
not hold up, their marketing methods are now being emulated by traditional
retailers who are increasingly relying on online techniques to optimize their
interactive marketing."
Jupiter Retailing Forum, a Jupiter Media Metrix event, brings together
veterans from brick and mortar retail and leading online merchants to examine
the current state of online retail and to discuss what lies ahead as the
status for this important consumer sector continues to evolve. Jupiter Media
Metrix is the global leader in market intelligence for the new economy,
combining data and analysis to provide businesses with unmatched resources for
understanding and profiting from the Internet.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing
movement, providing enterprises with the ability to have personalized web
interactions with customers. Responsys is the first -- and only -- company to
integrate comprehensive customer data analysis and management systems with
powerful, targeted customer interaction systems. This unique combination
delivers superior marketing return on investment by allowing enterprises to
adapt and optimize their online customer interactions in real-time, based on
the most current customer data. Over 260 customers, including Avery Dennison,
Chadwick`s of Boston, CNNSI.com, Lands` End, MuseumCompany.com and VeriSign,
integrate the Responsys(R) solution into their overall e-commerce strategy.
Privately held, Responsys is based in Palo Alto, Calif., with additional
offices in Portland, Oregon and London, England. Investors including Accel
Partners, Foundation Capital, Redpoint Ventures, RSA Ventures and Sigma
Partners back the company. The company is TRUSTe certified. For more
information, visit http://www.responsys.com, email info@responsys.com, or call
888-219-7150.
CONTACT:
Shannon Atlas
650-251-0173
satlas@responsys.com
or
Nicole Osmer
650-251-0165
nicoleo@responsys.com
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