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Wednesday, May 23, 2001 |
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NEWROADS PARTNERS WITH CHELSEA INTERACTIVE TO STRENGTHEN ITS ONLINE STORE CAPABILITIES
Contact:
Christine Mushinsky
NewRoads, Inc.
410.604.1572
cmushinsky@newroads.com
Innovator in Helping Major Store Brands Expand to the Online World to Leverage NewRoads’ Customer-Facing Expertise
GREENWICH, Conn. — May 22, 2001 — NewRoads, a business process outsourcer of fulfillment services that enable retailers and manufacturers to deliver their products more efficiently to their customers, today announced that it is now part of Chelsea Interactive’s team of leading technology and services firms comprising an innovative e-commerce technology platform.
Chelsea Interactive, an affiliate of Chelsea Property Group, Inc. (NYSE: CPG), provides top retail brands with direct-to-the-consumer online stores, incorporating comprehensive e-commerce design, development, fulfillment and customer service. Chelsea Interactive’s platform includes top brands such as Elisabeth.com, a unit of Liz Claiborne, Inc. (NYSE: LIZ); ColeHaan.com, a unit of Nike, Inc. (NYSE: NKE); Maidenform.com, a unit of Maidenform, Inc.; and Timberland.com, a unit of The Timberland Co. (NYSE: TBL).
As part of Chelsea Interactive’s all-inclusive solution to its online clients, NewRoads will provide product fulfillment services, such as product packing, shipping and returns handling. The relationship also calls for potential expansion into call center customer support and fulfillment, distribution and logistics consulting in conjunction with Chelsea Interactive. NewRoads’ capabilities will integrate with Chelsea Interactive’s technology platform.
“Chelsea Interactive has chosen to partner with NewRoads because of their proven success with their existing customers,” said William Bloom, vice chairman at Chelsea Interactive. “By adding NewRoads’ significant fulfillment expertise, we are broadening our capabilities to offer our clients the full complement of technology, consulting and execution to truly Web-enable their traditional businesses. And, we’re ensuring that the end customer – the consumer – will benefit from the best possible buying experience.”
“NewRoads’ unique combination of proven experience, end-to-end capabilities and vertical market expertise makes us the ideal company to help traditional retailers make the most of the Web as a sales and customer management channel,” said Michael Shelton, NewRoads’ senior vice president of sales and marketing. “This relationship with Chelsea Interactive will enable some of the world’s leading retail stores to reach customers in new ways, while ensuring a high commitment to customer satisfaction.”
About Chelsea Interactive
Chelsea Interactive, a New York-based affiliate of Chelsea Property Group, Inc. (NYSE: CPG), provides top brands with direct-to-the-consumer online stores incorporating comprehensive e-commerce design, development, fulfillment and customer service. By leveraging Chelsea Interactive’s economies of scale, brands avoid the significant up-front costs and lead times often associated with e-commerce. At the same time, each brand maintains control over its online store’s products, prices and image. For more information, visit www.chelseainteractive.com.
About NewRoads
NewRoads provides business process outsourcing solutions that enable retailers and branded manufacturers to enhance their brand image while fulfilling customers’ needs more efficiently. NewRoads integrates back-end technology systems with warehouse-fulfillment capabilities to deliver products, information requests and rebates to customers who order over the telephone, via the Internet, through mail or by catalog. Based in Greenwich, Conn., NewRoads operates a nationwide network of 20 facilities serving more than 200 clients, including Victoria’s Secret, Restoration Hardware, Godiva, Avon and Procter & Gamble. For more information, visit the company’s Web site at www.newroads.com.
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