From Net-To-Neighborhood, New Cold Sore Aides Go National
LOS ANGELES -- May 21, 2001 -- Adding another major drug chain to its novel “net-to-neighborhood” business evolution, Pure Lip, Inc. reports that, beginning next month, Eckerd drugstores, a wholly owned subsidiary of JCPenney Co. (NYSE: JCP) and one of the nation’s largest chains with 2,600 stores, will begin carrying Pure Lip’s new topical cold-sore products.
Pure Lip’s rapid transition from available-only-online (at www.purelip.com) products to a drugstore-shelf brand in a year’s time is attributable to passionate consumer response. With Eckerd, Pure Lip is now available at 7,600 retail drugstores nationwide including Walgreens (NYSE: WAG), Albertsons (NYSE: ABS) drugstores (Sav-On, Osco Drug, Jewel-Osco), and Longs Drugs (NYSE: LDG).
Pure Lip Remedy with zinc and Pure Lip Prevention with zinc are new, non-prescription, over-the-counter (OTC) lip aides that combat cold sores. Together they comprise “The Cold Sore Solution,” a unique, two-pronged approach to a problem affecting 55 million Americans. Step One, Pure Lip Remedy, is an acute treatment for a cold sore outbreak. Step Two, Pure Lip Prevention, offers daily maintenance for lips prone to cold sores. Both products contain a proprietary multi-zinc formula.
Privately held, Pure Lip, Inc. is based in Los Angeles. Further announcements regarding its retail drugstore distribution are expected.
About Eckerd:
Eckerd Corporation, a wholly owned subsidiary of JCPenney Co., is headquartered in Clearwater, Florida. One of America`s largest retail drug chains, Eckerd has over 2,600 drug stores in 20 states, 1,300 Eckerd Express one-hour photo labs in 18 states, and three pharmacy mail service facilities in three states. Eckerd Corporation’s 1999 revenue was $12.4 billion. Eckerd Corporation employs over 85,000 associates company-wide including over 9,000 pharmacists. For additional company information, visit www.eckerd.com or the JCPenney website at www.jcpenney.com.
About Pure Lip:
Pure Lip, Inc., the lipcare solutions company, develops high-performance, non-prescription lipcare aides. Based in Los Angeles, Pure Lip uses comprehensive research and premium ingredients to provide effective, all-natural and accessible solutions to specific lipcare problems. Pure Lip products are sold at national retailers including Walgreens, Sav-On, Osco-Drug, Jewel-Osco, Longs Drugs and now at Eckerd, or direct to the consumer online at www.purelip.com.
CONTACTS:
Nicholas Meyer
Pure Lip
(310) 442-9927
Frank Kappler
KPR
(650) 348-5682
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