RESPONSYS CEO GEORGE WIEDEMANN SEES OPTIMIZATION OF MARKETING PROGRAMS AS ANTIDOTE TO SATURATION
FOR IMMEDIATE RELEASE
Contact:
Nicole Osmer
Responsys, Inc.
650-251-0165
nicoleo@responsys.com
NEW YORK, May 23, 2001 – “By customizing marketing equations at the personal, individual level, and integrating them flawlessly with the Internet, businesses can optimize interactive marketing programs to build relationships that create lifetime value,” Responsys, Inc. CEO George Wiedemann said today in a session at DMD New York’s 36th Annual Marketing Conference & Exhibition.
Wiedemann spoke with Responsys customer Parlo, Inc. in a forum entitled “Using Permission Marketing to Build Relationships on the Internet.” Wiedemann detailed how optimization of permission marketing campaigns builds lifelong relationships online. Mark Sauter, chief operating officer of Parlo Inc., presented a case study explaining how his company has used optimized interactive marketing to build its language e-learning and e-marketing business. Parlo uses Responsys technology to send e-mail language lessons and newsletters from Parlo.com to consumers, corporations and institutions in some 132 countries.
“As the Internet matures, permission marketing must be optimized in order to avoid the saturation that we saw in the first wave of marketing with banner ads,” said Wiedemann. “Through best practices implemented by companies like Parlo, interactive marketing will succeed in building stronger customer relationships.”
The DMD New York Annual Marketing Conference & Exposition was created to present the newest ideas and technologies to top executives from across the United States and from around the world.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing movement, providing enterprises with the ability to have personalized web interactions with customers. Responsys is the first – and only – company to integrate comprehensive customer data analysis and management systems with powerful, targeted customer interaction systems. This unique combination delivers superior marketing return on investment by allowing enterprises to adapt and optimize their online customer interactions in real-time, based on the most current customer data. Over 260 customers, including Avery Dennison, Chadwick’s of Boston, CNNSI.com, Lands’ End, MuseumCompany.com and VeriSign, integrate the Responsys® solution into their overall e-commerce strategy. Privately held, Responsys is based in Palo Alto, Calif., with additional offices in Portland, Oregon and London, England. Investors including Accel Partners, Foundation Capital, Redpoint Ventures, RSA Ventures and Sigma Partners back the company. The company is TRUSTe certified. For more information, visit www.responsys.com, email info@responsys.com, or call (888) 219-7150.
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Responsys, Responsys.com, Responsys Interact, Responsys Acquire and Responsys Gateways are trademarks of Responsys, Inc. All other trademarks and registered trademarks are the properties of their respective owner
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