INTELLI-MINE, INC. ANNOUNCES ITS NEXT GENERATION BUSINESS INTELLIGENCE PLATFORM FOR RETAIL

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PRESS RELEASE

Burbank, CA (05/23/01) -- Intelli-Retail 2.0, a packaged Business Intelligence solution that enables retailers to make better decisions faster, uncover lucrative markets and outsmart their competitors.

Intelli-Mine today announced the availability of Intelli-Retail 2.0, a follow-up to its hugely successful Intelli-Retail 1.0 packaged analytical platform that has generated an average 200% return on investment for leading retail organizations.

With retail sales goals getting increasingly difficult to reach and under greatly intensified competition, business managers need help making the strategic decisions that could uncover lucrative markets and streamline their business operations. Analytic or Business Intelligence applications shed insight into the effectiveness of core operations, enabling businesses to spot opportunities and problem areas and make quick adjustments. Analytic applications are critical to succeeding in today’s global, information-intensive economy.

Intelli-Retail 2.0 offers a packaged analytical platform that enables decision makers to uncover and clearly communicate performance criteria on areas including:

 Sales
 Merchandizing
 Category Management
 Market Basket Analysis
 Store Operations
 Loss Prevention
 Customer Relationships
 Supply-Chain Effectiveness
 Marketing & Promotions
 E-Business

What does it mean for a retail organization?

 Increased margins with optimum pricing
 Consistent and timely reporting across departments. Analysis of historic information to better predict the future.
 Information sharing across the supply chain
 Elimination of poorly performing SKU’s
 Improved performance tracking and targeting of promotional and marketing campaigns
 Increase in customer loyalty
 Better store management
 Mining of data for discovering lucrative markets, product affinity trends and customer purchase insights
 Escaping the information technology resource limitation trap. Business users can produce their own reports and analyses immediately without having to get scarce programming resources
 Overall transformation of task workers into knowledge workers.
 Smart decision-making across the board – an insurmountable competitive edge.

Packaged Analytics – Build Versus Buy
“Today, most organizations would not dream of building their own general ledger system. It does not make economic sense because they can buy a packaged general ledger solution that can be tailored at a much lower cost and greatly reduced risk. Intelli-Mine is offering its customers a similar model with packaged analytic applications that are mirror images of ERP packages.” says CEO Satinder Raina.

Benefits of Intelli-Retail Versus a From-Scratch Approach:
 Built-in retail industry expertise and domain knowledge. Built specifically for the retail industry, based on years of experience with Fortune 500 retail companies.
 Embedded best practices and metrics used by top performers from retail.
 Significantly reduction in implementation time. Delivery is accomplished in less than 50% of the time required for the from-scratch approach.
 Greatly reduced cost.
 Risk elimination. 60% to 80% of from scratch efforts end up as failures. With Intelli-Retail each delivery of business functionality is pre-engineered to fit together seamlessly because of the enterprise design. Organizations can start with the business area that is most critical to them, and then add functionality in any order desired. This allows organizations to think globally and act locally.
 Reduced total cost of ownership.

Intelli-Retail 2.0 Features
 Multi-dimensional analysis of key business drivers. Complex analysis capabilities offering a `slice and dice` approach down to the SKU level.
 Data integration across the organization. Single source of integrated customer, sales, inventory, supply chain, financial and other information necessary to make sound business decisions.
 Closed-loop decision-making. Allowing users to immediately realize the benefits and impact of their analyses.
 Data mining. Tools to determine product affinity trends, customers insights for cross selling or upselling. Insights that are impossible to obtain using a standard reporting solution.
 Advanced visualization techniques. Visual representation of data leads to new insights when compared to looking at pages and pages of columns and figures.
 Collaborative tools for knowledge dissemination and sharing.
 Scalable solution with capacity to handle large-scale retail operations with terabytes of data.

Intelli-Mine is a leading provider of business intelligence solutions designed using the Microsoft Data Warehousing Framework. Intelli-Mine solutions provide powerful analytic and data-visualization capabilities that empower general business users to glean the critical information required for timely, more informed business decisions. With out-of-the-box analytical solutions organizations are presented with an extremely low risk and highly cost-effective decision support platform. Headquartered in Los Angeles, California, Intelli-Mine has a national sales and support network. For additional information about Intelli-Mine call (866)-246-3248 or visit us at http://www.intelli-mine.com.

Intelli-Mine, Inc. 3500, W. Olive Ave, Suite 750, Burbank, CA 91505. © 2001 Intelli-Mine, Inc.