Annuncio Names Romano Durini Senior Vice President of Field Operations
Former NCR Executive Brings Record of Success Driving Profitable Sales Organizations
MOUNTAIN VIEW, Calif. - May 29, 2001 — Annuncio Software, Inc. today announced that Romano Durini has joined Annuncio`s management team as senior vice president of field operations. Durini previously held leadership positions at NCR over a 23-year period, most recently as general manager and sales director of the Hawaiian Islands and Western Pacific region. His responsibilities at Annuncio will include driving Annuncio`s global sales activities, expanding Annuncio`s sales channels and building a world-class services organization.
"Romano will be an immediate asset to our management team, and will play a significant role in our current growth strategies," said Didier Moretti, CEO of Annuncio. "He understands what it takes to create profitable, winning organizations, proven by his solid track record at NCR establishing consistent sales and revenue growth. His leadership will enable Annuncio to maximize our market opportunity in the U.S. and internationally."
While serving as NCR`s general manager and sales director, Durini successfully grew the sales and service organization in an economically challenging market by providing critical enterprise solutions to key global financial institutions. Previous to this role, he served as NCR`s vice president of sales where he increased revenue to $65 million in two years penetrating high technology customers with mission critical enterprise applications. Durini also spent five years as vice president for sales and service for NCR`s western division, where he was responsible for an operation with revenue exceeding $340 million and 1,400 associates. Under his direction, sales orders doubled and revenue increased from $230 million to $340 million.
"Annuncio`s software has proven itself to be a valuable solution that helps businesses increase revenue and build stronger customer relationships," said Durini. "With customer relationship management at the top of the corporate and IT priority lists, I see a tremendous opportunity ahead of us, and I look forward to leading Annuncio into its next stage of growth."
Earlier in his career, Durini held numerous sales and sales management positions in Silicon Valley and throughout the U.S. He holds a bachelor of science degree in business administration from Zurich University, Switzerland.
About Annuncio Software, Inc.
Annuncio Software provides an industry-leading e-Marketing Platform that enables companies to get better results for their marketing dollars and develop long-term, profitable customer relationships. The result is higher revenue, lower costs and a better bottom line. The Annuncio e-Marketing Platform includes modules for dialog marketing, web site marketing and analytics that help companies build customer relationships that are proactive, personalized, ongoing and optimized. The Annuncio e-Marketing Platform enables marketers to manage interactions and campaigns across multiple marketing touch points — including email, web and offline. Global 1000 enterprises use the Annuncio e-Marketing Platform to implement effective customer-centric marketing strategies that increase customer lifetime value. Annuncio also provides professional services for marketing, software implementation and integration. Headquartered in Mountain View, California, Annuncio can be reached on the Web at www.annuncio.com or by calling 650.314-6000 or 877.933-6060.
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Annuncio Software and Annuncio e-Marketing Platform are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.
Kim Weins
Annuncio Software
650.314.6010
kweins@annuncio.com
Marianna Vyridi
Horn Group, Inc.
415.905.4021
mvyridi@horngroup.com
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