Why the web keeps driving more show room traffic
The Internet continues to make an impact on how effective auto dealers are in using the web as a multi-channel marketing tool, according to a recent survey from Autobytel.com. In terms of the impact the Internet is having on driving visitors and sales prospects into the showroom, the survey says that 84% of the dealers surveyed report improved customer relations as the result of having an Internet site or using other web marketing efforts.
As a direct result of using the Internet to drive both online and offline sales, dealers also told Autobytel.com, an online auto information and lead generation site, that the web is making an impact in lowering sales and marketing costs (66%); making it easier to manage customer information (92%); retain more sales and service customers (78%); and increase financing deals (65%).
"Ten years ago many dealers were skeptical about the Internet`s impact on their traditional way of doing business," says Autobytel CEO Jeffrey Schwartz. "Our survey sheds light on how retailers have evolved to take advantage of the medium`s unique communications and marketing abilities."
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