Blockbuster offers “all-you-can-watch” movies rentals

In a move to integrate its in-store and online operations, Blockbuster today began offering store customers the ability to rent as many movies as they want for the same $14.99 monthly fee that online subscribers pay. New subscribers to either the store or online programs will pay an introductory rate of $9.99 for the first month.

Customers who buy the in-store Blockbuster Movie Pass at the special price will be able to rent unlimited movies one at a time. Customers who choose the online option can rent three movies at a time, and receive the coupon for two free in-store rentals good each month for movies or games.

“We wanted to give people another option, another way to rent movies for those people who weren’t ready to jump onboard and sign up for the $24.99 Movie Pass in-store,” a spokesperson says. “You can do it online, you can do it in-store, but if you`re not ready to commit to a full $24.99, this gives you an option to say, maybe I’ll do it this way.”

In addition, Blockbuster is offering its in-store Game Pass at an introductory price of $14.99 for the first month and $19.99 per month afterwards through April 11. The Game Pass gives customers unlimited games rentals, one at a time, with no due dates or late fees.