Responsys and Dynamics Direct Form Strategic Alliance to Extend Rich Media E-mail Solutions to Wider Market
PALO ALTO and LOS ANGELES, Calif.-- May 29, 2001-- Responsys, a pioneer in optimized interactive marketing solutions, has entered a strategic marketing alliance with Dynamics Direct Inc.(TM), a next-generation direct marketing company that pioneered personalized rich media e-mail marketing, to enhance its Responsys Interact(TM), the industry`s most comprehensive interactive marketing application.
The agreement allows Responsys` clients to seamlessly deploy and track Dynamics Direct`s rich media e-mail solutions. The Dynamics Direct e-mail platform combines the visual power of rich media with personalization techniques that are considered "best practice" in traditional direct marketing, text e-mail and HTML e-mail campaigns.
The combination of rich media and personalization lets marketers capture their customers` attention and engage in true one-to-one dialog, resulting in significantly increased conversion rates and better ROI.
"Responsys has always been on the cutting edge of interactive marketing technology, and we`ve seen increasing demand among our client base for rich media solutions," said Amanda Barber, vice president of business development for Responsys. "By working with best of breed companies like Dynamics Direct, we can extend our own interactive marketing platform to include a unique rich mail solution that leverages customer data to create a true one-to-one dialog -- a marketer`s dream."
"Marketers are demanding more effective means for reducing customer acquisition costs, boosting conversion, leveraging and fostering customer relationships, and extending corporate branding to an online audience," said Russ Gillam, president and CEO of Dynamics Direct. "By combining Responsys Interact`s online marketing system with Dynamics Direct`s innovative rich media and personalization technologies, we can offer clients an end-to-end solution with significant strategic advantages."
About Responsys Inc.
Responsys Inc. is a pioneer in the optimized interactive marketing movement, providing enterprises with the ability to have personalized Web interactions with customers. Responsys is the first -- and only -- company to integrate comprehensive customer data analysis and management systems with powerful, targeted customer interaction systems.
This unique combination delivers superior marketing return on investment by allowing enterprises to adapt and optimize their online customer interactions in real-time, based on the most current customer data. More than 260 customers, including Avery Dennison, Chadwick`s of Boston, CNNSI.com, Lands` End, MuseumCompany.com and VeriSign, integrate the Responsys(R) solution into their overall e-commerce strategy.
Privately held, Responsys is based in Palo Alto, with additional offices in Portland, Ore., and London. Investors including Accel Partners, Foundation Capital, Redpoint Ventures, RSA Ventures and Sigma Partners back the company. The company is TRUSTe certified. For more information, visit www.responsys.com, e-mail info@responsys.com, or call 888/219-7150.
About Dynamics Direct Inc.
A pioneer of rich media e-mail marketing, Dynamics Direct Inc.(TM) offers a suite of innovative e-mail marketing solutions and services to Fortune 1000 clients. Fueled by its patent-pending personalization technology, Dynamics Direct deploys e-mail campaigns that combine the visual power of rich media with the personalization techniques that are ubiquitous in direct mail and "regular" e-mail.
Clients use Dynamics Direct to reduce customer acquisition costs, boost conversion, leverage and deepen customer relationships, extend their corporate branding to an online audience, and improve ROI.
With headquarters in Los Angeles, Dynamics Direct is funded by technology venture groups such as Botticelli Venture Funds (associated with Omnicom Group) and Mofet Venture Capital Fund. For more information, visit www.dynamicsdirect.com.
CONTACT:
RBA Communications (for Dynamics Direct)
Rebecca B. Anderson, 661/222-9230
Rebecca@rbacommunications.com
or
Responsys Inc.
Nicole Osmer, 650/251-0165
nicoleo@responsys.com
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