Overstock.com showed the sharpest year-to-year growth in the number of unique visitors to shopping and travel sites in January, as its traffic rose 97% to 12.29 million from 6.19 million. Walmart.com had the second highest growth rate at 34%. Although eBay continues to lead in number of unique visitors, its total fell 12% to 50.25 million from 56.88 million, Nielsen/NetRatings reports.
Amazon ranked second in number of unique visitors in January, at 35.06 million, up less than 1% from 34.94 million a year ago, followed by Yahoo Shopping, 17.76 million, up 2%; Shopping.com, 17.1 million, up 6%; Expedia, 16.91 million, up 10%; Dell, 16.76 million, up 17%; Walmart.com, 15.25 million, up 34%; Travelocity, 13.38 million, up 5%; Target, 13.12 million, up 20%; and Overstock.
Also in January, General Mills Inc. led all consumer goods advertisers in the number of online ad impressions, according to Nielsen’s AdRelevance report.
The top 10 advertisers cited in the report and their number of impressions in millions:
General Mills, 278.7
Altria Group Inc., 235.5
PepsiCo Inc., 174.52
The New York Times Co., 169.01
Busted Tees, 164.37
Shutterfly.com, 161.25
Schieffelin & Somerset, 149.92
Avon Products Inc., 135.93
Schiller-Pfeiffer Inc., 107.99
Davis Instruments Corp., 103.69
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