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Press Releases Friday, August 19, 2005   
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Scene7 Joins UK-based Interactive Media in Retail Group to Provide Rich Media Expertise to Global Retail Members

Novato, CA — August 18, 2005 — Scene7®, the market leader in automated rich media solutions for the web, email and print, today announced that it has joined the Interactive Media in Retail Group (IMRG), the industry body for global e-commerce. The IMRG is comprised of leading retailers and facilitators who are committed to further enhancing the customer experience for online shoppers.

“We are proud to welcome Scene7 as a member of our organization,” said James Roper, Chief Executive, IMRG. “As a recognized thought leader in rich media, we look forward to working with their experienced team as a facilitator to educate our membership on the next generation of rich, visual, e-commerce experiences.”

The IMRG benefits its membership through the collective knowledge, experience, and resources of the entire community of IMRG members. The IMRG provides industry statistics, benchmarks, and reports that contain industry analysis, the latest developments and news, and offers workshops for its members to share ideas, learn about new technologies and e-commerce best practices.

Scene7 provides automated rich media solutions that enable companies to grow revenues, enhance the customer experience and cut production costs. With Scene7, businesses can improve the entire selling and marketing cycle – from attracting customers, to guiding them to the right products and services, to successfully converting them into loyal buyers. Scene7 solutions include Targeted Email and Print, eCatalogs and eBrochures, Product Configurators, Dynamic Imaging (zoom, eVideos, sizing, texture swatching, templating and spin) and Dynamic Asset Management. In addition, Scene7 is the only vendor to offer complete deployment flexibility – available both as licensed software and `on-demand` (hosted), with a full set of supporting professional services. Depending on a company’s business needs, Scene7’s range of deployment options provides the lowest cost of ownership in the industry. "As we continue to expand our reach to the global market, it is important for us to become a part of the community regardless of geography,” said Doug Mack, CEO of Scene7. “We’re proud to join this global retail industry organization and look forward to providing positive business results to our expanding international customer base.”

About IMRG
Founded in 1990, IMRG is the industry body for e-retailing, comprised of a large group of online retailers and facilitators who are committed to providing online shoppers with a satisfying customer experience. For more information please visit www.imrg.org.

About Scene7
Scene7 – the market leader in automated rich media solutions for the web, email and print – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7`s solutions are built on an integrated technology platform – for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy`s, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC - and partners IBM, Microsoft, Akamai and Macromedia. Visit www.scene7.com.

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Contact:
Tim Bigoness
Director of Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6022
Cell: 415-320-9277
timb@scene7.com
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