eFASHION SOLUTIONS, LLC launches National Web-Retail Store for Mandee
Secaucus, NJ – August 19, 2005 – eFashion Solutions, LLC announced today it has added regional apparel chain retailer, Mandee, Inc. to its roster of exclusive e-commerce accounts. eFashion Solutions, LLC, (www.efashionsolutions.com) will be responsible for the national web-marketing and web-retailing for the entire suite of Mandee in-store merchandise called www.mandee.com. For the first time, the Northeast retailer will be able to offer their private labels, Mandee and Fusion, to consumers in all 50 states.
“Mandee products are perfect for the web savvy teen,” states Edward P. Foy, Jr., CEO of eFashion Solutions, LLC. Already the leader in designing and managing webstores for celebrity brands, Mandee’s is the second established retailer to join eFashion Solutions, LLC. “Mandee is the perfect partner for this new phase of our business,” continues Foy, “ and we anticipate big revenues and higher profit margins.”
eFashion Solutions, LLC has become much more than a web store for their clients because they gather and share unique data on customers, visitors and community which serves as bottom line tools for offline decision making. “Currently, Mandee has 118 stores located in NY, NJ, PA and CT with plans to open another 5 to 10 stores over the next year, states Foy, “but the demographics of the Mandee customer reaches far beyond this region and our data intelligence on buyer habits, we will assist Mandee executives in their geographic growth, advertising and media plans, and merchandise choices which will reduce returns and strategically target new locations.”
In addition to making all of Mandee’s inventory available at www.mandee.com, Foy plans to feature special products from the other exclusive eFashion Solutions webstores. “The Mandee demographic is shared by the customers who buy at www.shopjlo.co by Jennifer Lopez, www.babyphat.com by Kimora Lee Simmons, and www.xoxo.com a leading denim fashion line. “Our goal is to increase brand visibility, drive traffic, increase sales and revenues. Our cross-promotions are strategically designed to enhance all parties we represent and the Mandee tie-in is a perfect fit!”
eFashion Solutions, LLC (www.efashionsolutions.com) is a turn key eCommerce service provider which has been successful in creating profitable flagship web-stores for global consumers for the hottest celebrities of the day including Elvis Presley Enterprises, Jennifer Lopez, Eminem, Russell Simmons, Kimora Lee Simmons, JayZ and Damon Dash, Rapper Nelly and others. Launching 5 ½ years ago with $3,000 and an idea, the husband and wife team of Edward Foy, Jr. and Jennifer Silano-Foy now employ over 110 in their Secaucus, NJ-based 71,000 sq. ft. warehouse/call center/design facility.
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