Site Offers eCards to Match Their New Attitude: Laugh Lines are Beautiful
CLEVELAND, Aug. 17 -- AmericanGreetings.com announced today that it has launched HatterChatter.com, a new website for women 50+, designed to speak to their zest for life and love of laughter. Appealing to the more than 47 million women in this age group, the new site will celebrate these women as they look to the future, enjoying lives filled with new adventures, whether that means taking a cross country road trip with their girlfriends, finding a dream job, taking retirement, or becoming a grandmother.
This group of women understands that 50 is the new 30 and that growing old gracefully is passe: Their laugh lines are simply proof of the remarkable lives they lead.
The site (http://www.hatterchatter.com/) currently includes more than 30 original eCards, and fresh content will be added on an ongoing basis. A subscription to the service is $6.99 for the year, enabling consumers to send an unlimited number of expressions to friends and family. Examples of some of the new eCards on the site include a funny Grandparenting Quiz, Walking Buddy invitations, Over the Heel shopping advice, Memory Pill cards for belated birthday wishes, and Happy Retirement sentiments. A number of hunky men grace some of the cards as well.
"We know that the 50+ woman today is embracing life in ways that her predecessors never did," said Sally Babcock, senior vice president and general manager, AmericanGreetings.com. "The new HatterChatter site offers these women unique ways to provide their friends and family with expressions that they cannot find anywhere else. This is a place where women can share the humor of life - it`s all about having fun."
AmericanGreetings.com is creating several new sites to answer the specific needs and lifestyles of market niches they have identified, providing these targeted groups with online destinations that appeal to their particular tastes. HatterChatter.com is the first of these sites.
About AG Interactive
AG Interactive is a worldwide leader in online, instant messaging and mobile expressions and entertainment. The online group, AG.com, offers over 20,000 premium quality greetings and other types of expressive content through its popular websites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, and egreetings.com, as well as co-branded greetings sites with leading portals Yahoo!, AOL and MSN. Collectively, the AG Interactive online sites represent the largest online greeting card destination in the world, attracting over two million paying subscribers and millions of unique visitors every month.
The mobile services group, AGmobile, is a leader in mobile content creation, distribution and marketing. It offers consumers a broad set of wireless and multi-media expressions and entertainment including ringtones, graphics, video and games. Through its mobile properties, including Def Jam Mobile, Univision Movil, MIDIRingtones, Blue Mountain Mobile and Kiwee, AGmobile creates and distributes innovative content to mobile phone users through 25 wireless carriers in over ten countries and in multiple languages. By leveraging the world`s largest digital library of award-winning expressive content and premium licensed content along with an unrivaled international distribution capability, AG Interactive offers consumers and business partners the premiere online and mobile services available today. AG Interactive is a subsidiary of American Greetings Corporation (NYSE:AM) , one of the world`s leading manufacturers of social expression products, generating annual net sales of approximately $2 billion.
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