Sharp gains put MyInks, PrintPal into top 10 computer hardware sites
With their February traffic up nearly three and four times respectively since a year ago, printer supplies retailers PrintPal.com and MyInks.com joined the top 10 computer hardware e-commerce sites, Nielsen/NetRatings reports.
MyInks.com posted the largest year-to-year percentage increase in the number of unique visitors in February among computer hardware e-commerce sites, with its traffic rising 296% to 1.49 million from 375,000. PrintPal.com had the second-highest percentage increase at 189%, as its February traffic rose to 1.4 million from 485,000 a year ago.
Apple Computer Inc. maintained its wide lead in number of unique visitors, even though its February traffic rose only 2%, to 22.75 million from 22.35 million. Dell Inc. came in second with 14.27 million unique visitors, up 17%, followed by Hewlett-Packard Co., 10.63 million, down 16%; IBM Corp., 2.15 million, down 12%; Sun Microsystems Inc., 1.84 million, down 32%; Gateway Inc., 1.79 million, down 47%; PalmOne, 1.69 million, up 32%; MyInks, PrintPal, and Epson, 1.23 million, up 24%.
In average time per visit, Toshiba led with 33 minutes, 19 seconds, followed by IBM, 28 minutes, 21 seconds; Apple, 27 minutes, 7 seconds; Dell, 23 minutes, 11 seconds; XM Satellite Radio, 17 minutes, 49 seconds; Gateway Inc., 17 minutes, 28 seconds; Nintendo, 15 minutes, 9 seconds; Creative, 14 minutes, 56 seconds; Hewlett-Packard, 13 minutes, 6 seconds; and PalmOne, 11 minutes, 31 seconds.
Also in February, the books-movies-music segment garnered the most online ad impressions among retail goods and services advertisers, according to Nielsen’s AdRelevance report.
The top 10 advertisers cited in the report and their number of impressions in millions:
Books, movies and music, 2,548.01
Flowers and gifts, 2,102.91
Miscellaneous services, 1,814.24
Personal care, 857.95
Electronics, 710.41
Home improvement, 682.48
Apparel and Jewelry, 641.01
Auctions, 285.2
Events and tickets, 166.69
Domestics, 139.58
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