QVC names Bob Myers as its new top e-commerce manager

QVC Inc. is promoting a key manager to run the e-commerce operations previously headed up by executive vice president Randy Ronning, who is retiring in January.

Bob Myers has been promoted to senior vice president of QVC.com. In this newly created position, Myers will be responsible for setting the online strategic direction of QVC.com, QVC`s online marketing and the company`s promotional e-mail program. Myers, who serves on the executive committee of the board of directors for Shop.org, previously held the position of vice president of merchandising for QVC.com. Prior to joining QVC, he spent more than 14 years at J.C. Penney Co. Inc., No. 13 in the Internet Retailer Top 500 Guide to Retail Web Sites.

"Bob Myers is a great complement to our leadership team,” says QVC president and CEO Mike George. “In the last few years, QVC.com has staked out a leadership position in Internet retailing, and Bob has been an integral part of that success. Moving forward, QVC.com will continue to be an engine for our overall growth, and I am confident of Bob`s ability to lead that charge."

QVC, No. 14 in the Internet Retailer Top 500 Guide to Retail Web Sites, also promoted Bob Ayd to executive vice president of merchandising and chief merchandising officer. In this position, Ayd will be responsible for all aspects of the merchandising division for the company, including merchandise buying, product design, global sourcing, vendor relations and brand development. Previously, Ayd held the position of senior vice president of design, development and global sourcing, and was formerly senior vice president of QVC`s fashion, jewelry and beauty divisions. Prior to joining QVC, Ayd spent more than 20 years at Macy`s.

Both Myers and Ayd will assume the departments formerly headed up by Ronning. During his six years with the company, Ronning has been responsible for the following departments: QVC.com, information services, market research and sales analysis, new business development, marketing, affiliate sales and marketing and merchandising. Prior to QVC, Ronning spent more than 30 years at J.C. Penney.