Best Buy overhauls its customer loyalty program
After soliciting and receiving feedback from customers, Best Buy Co. is making changes to its online and multi-channel loyalty program.
The changes include dropping the previous fee of $9.99 for joining the Best Buy Reward Zone program, making it easier to use the web to make loyalty program changes, and simplifying the way customers receive exclusive offers, deals and reward certificates by e-mail or by accessing MyRewardZone.com. “We know that customers choose many ways to connect with Best Buy including our stores, the Internet and via phone,” says a Best Buy spokeswoman. “We have found that our customers find it convenient to access MyRewardZone.com and check their point balance, access members-only offers and promotions, and add points from past purchases if they forget to give their member ID at time of purchase.”
As loyalty club members, Best Buy customers earn 1 point for nearly every $1 spent, and can set up a personalized account online to track points and receive special web offers and bonus point offers. Best Buy has enrolled more than 7 million members in its Reward Zone program, the company says.
“Our customers told us they wanted a rewards program that was free, and that they were also looking to accelerate their rewards potential,” says Best Buy senior vice president of marketing Barry Judge. The company is No. 11 in the Internet Retailer Top 500 Guide to Retail Web Sites.
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