Web sales at Celebrate Express Inc. grew 26.8% in the first quarter of the company’s 2007 fiscal year while total sales grew by 11%.
Celebrate Express reported e-commerce sales of $14.5 million in the first quarter vs. $11.4 million during the same period the previous year. Total sales hit $19.9 million in the first quarter of FY 2007 compared with $17.9 million for the same quarter a year earlier.
Revenue from the Birthday Express brand during the first quarter increased 15% from the prior year to $17.9 million. Revenue from the Storybook Heirlooms brand decreased 20% from the prior year to $1 million, due to the wind-down of operations of the brand, the company reports. Revenue from the Costume Express brand decreased approximately 10% from the prior year to $1 million.
"It is important to point out that the year-over-year revenue decrease in the Costume Express brand was due in part to less cross-marketing of costumes to the Storybook customer base during the first quarter of the current year,” says Celebrate Express CEO Kevin Green. “We’re pleased with the Costume Express results we saw in September, which continue to suggest year-over-year growth will be in line with our expectations for this brand during the Halloween selling season."
The web represented 73% of total sales for Celebrate Express in Q1 2007 vs. 64% in Q1 2006. Celebrate Express is No. 173 in the Internet Retailer Top 500 Guide to Retail Web Sites. The company is an online and catalog retailer of party and other celebration products. The company’s primary customers are families with young children.
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