Web-based sales at Brookstone Inc., a retailer of home furnishings, consumer electronics and gardening supplies, reached $43.4 million last year, the company reports. Total sales at Brookstone reached $498.9 million for the year ended Jan. 29, up 14.9% from the previous year. Brookstone did not report the growth rate for online sales beyond saying that it was in double digits.
Web sales are part of Brookstone’s Direct Marketing Division, which had total sales last year of $91 million, up 20.8% from the prior year. Profits in the Direct Marketing Division reached $11 million, up 73.5% from the previous year. Brookstone’s same-store sales rose 6.3%. Brookstone says it doubled its catalog circulation last year.
The company earned $21.4 million last year.
Fourth quarter total sales were up 8.5% compared to Q4 a year earlier, reaching $238 million. Direct marketing sales were up 24.5% to $48 million. Brookstone did not break out Q4 web sales.
Brookstone operates the Brookstone, Hard-to-Find Tools and Gardeners Eden catalogs as well as e-commerce web sites at Brookstone.com and GardenersEden.com. It also operates 288 Brookstone stores and five Gardeners Eden stores.
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