comScore Networks names Bob Ivins to head expanded European operation
ComScore Networks Inc., provider of consumer behavior research and analysis, has named online research veteran Bob Ivins as managing director of a newly expanded and consolidated European operation based in London. He reports to Peter Daboll, president and CEO of comScore Media Metrix.
"The expansion of our local team in Europe is an important step forward for our company," said comScore president and CEO Magid Abraham. "Client demand for our services in Europe has grown rapidly in recent years and the time is right to offer an expanded set of capabilities under strong leadership.”
Ivins joins comScore from Yahoo Europe, where he served as director of research for all of Europe. Prior to Yahoo, Ivins held research positions with consultants DRI, research firm ACNielsen, web site performance analysis firm I/PRO, and Dynamic Logic, which measures the effectiveness of online advertising. Ivins had also worked for audience measurement firm Media Metrix before it was acquired by comScore in 2002.
ComScore Europe will deliver a full range of consumer research and analysis services to Europe-based clients, and will also serve the European interests of clients based in North America and elsewhere, comScore said.
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