U.K.’s Tesco launches Tesco Direct for non-food online sales
Tesco plc has added to its already strong online presence in groceries with the recent launch of Tesco Direct, which sells general merchandise, including consumer electronics, furniture, sports gear, tools and toys.
Tesco Direct, available at Direct.Tesco.com as well as through a catalog, offers more than 8,000 items, ranging from beds and sofas to cameras and golf clubs. It’s offering next-day delivery and the option of picking up orders at many of Tesco’s 100 Tesco Extra stores, which sell a broad range of non-food as well as grocery items. Tesco operates more than 1,700 stores in all.
“Currently only around a quarter of U.K. shoppers are able to get to a Tesco Extra store easily, so Tesco Direct will make our non-food products more accessible than ever before,” says Andrew Higgins, director of finance and strategy for Tesco. “Tesco Direct will have more breadth and depth and all at the great value prices that our customers have come to expect from us.”
Tesco Direct is fulfilling orders from a new operations center managed with web-based warehouse management technology from Manhattan Associates. Linked to Tesco’s web servers and its enterprise management software, the warehouse management and performance management applications from Manhattan Associates are designed to provide more visibility and control of the retailer’s fulfillment operation, shortening delivery times and increasing customer service, Tesco says.
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