Search marketing company Fathom Online gets a new COO
Dennis Adsit has been named chief operating officer of Fathom Online, a search engine marketing company. Adsit is a former senior vice president, contact center operations and process excellence, for software developer Intuit Inc.
Adsit will be responsible for all internal operations, reporting to Fathom Online’s CEO Chris Churchill. During his four years at Intuit, he initiated Intuit’s Six Sigma quality programs, which Fathom says generated millions of dollars in operational savings within a year, causing the company to place greater emphasis on an analytic, data-driven and structured approach to problem solving.
“Despite the market’s tremendous growth to date, we’re just beginning to see the true power and potential of online advertising and search marketing,” Adsit said. “To fully meet our clients’ increasing needs and to maximize the tremendous opportunity in front of us, Fathom must continue to raise the bar by building repeatable, scalable processes that ensure even higher levels of quality to customers and must also strengthen our infrastructure to accommodate the significant growth we are enjoying.”
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