The Guild hires a new vice president of merchandising
The Guild LLC, an online retailer and cataloger of art and other home décor, has hired Lori Olson as vice president of merchandising and catalog marketing. Prior to joining The Guild, Olson was vice president of marketing for Lands’ End where she was responsible for integrated marketing, business intelligence, marketing operations, and customer retention and acquisition.
At The Guild, Olson will oversee merchandising for current catalogs and the company’s ArtfulHome.com e-commerce site, direct the staff developing new products and artist partnerships and manage all catalog marketing initiatives. She will focus her efforts on expanding the customer base and deepening the relationship with existing customers, the company says.
Prior to Lands’ End, Olson worked as marketing manager at Fingerhut in Minneapolis where she oversaw the specialty catalog business.
The Guild is No. 444 in the Internet Retailer Top 500 Guide to Retail Web Sites.
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