Mirror Image Continues to Build Momentum in the Retail Market
WOBURN, Mass. & CHICAGO, May 18, 2004 Mirror Image(R) Internet, a leading adaptive network for online content, application and transaction delivery, today announced it has continued to gain momentum in the retail sector by joining Shop.org, the leading professional association for retailers online, and welcoming DaySpring Cards (www.dayspring.com) to its growing customer roster.
Mirror Image`s advanced content delivery and Web computing solutions empower retailers to increase online conversion rates and improve customer satisfaction by addressing critical business issues - such as heavy traffic loads and site capacity - and delivering relevant content to users worldwide.
"As a division of Hallmark Cards, DaySpring touches over 500 million people a year and is dedicated to providing the best selection of online Christian greeting cards and other personal expression products and gifts," said Chris Gildner, Manager of Consumer Technology at DaySpring Cards. "By working with Mirror Image to enhance site performance, we are living up to our online mission to deliver our customers a seamless experience, regardless of unpredictable traffic spikes."
Demonstrating focus and commitment to meeting the needs of retailing customers, Mirror Image has also joined Shop.org. Through its membership, Mirror Image will gain unique industry insight that will enable the company to continue providing solutions tailored to address the needs of online retailers.
"We are seeing the initiatives of online retailers become increasingly more sophisticated as the popularity of the Internet grows," said Scott Silverman, Executive Director of Shop.org. "We welcome Mirror Image to our organization and network for retailers online."
"Our proven record in the retail arena coupled with sophisticated offerings, such as our managed content targeting solution, demonstrates the true business benefits that Mirror Image delivers to online retailers," commented Frank Brilliant, Vice President of Sales and Marketing at Mirror Image. "Furthermore, joining Shop.org validates our commitment to existing and prospective retail customers."
Additional leading retailers who benefit from Mirror Image`s solutions include Barewalls.com, Burton Snowboards, Furniture.com, FurnitureFan.com, Lillian Vernon, Orvis Company, Pacific Sunwear, Parable Interactive and WorldWinner.com.
About Shop.org
Shop.org is the network for retailers online. It`s where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. The association`s membership includes interactive executives from store-based retailers, catalog-based retailers, Web-based retailers, and retail solution providers. For more information, visit www.shop.org.
About Mirror Image Internet
Mirror Image(R) Internet, a leading adaptive network for online content, application and transaction delivery, provides innovative Web computing solutions that offer e-businesses a smarter way to create more engaging Web experiences for users worldwide. With an enterprise-class platform combining an optimal mix of connectivity, processing power and storage, Mirror Image gives retail, advertising/media and software companies the control they need to deliver the Right Content to the Right Customer at the Right Time. Principally owned by Xcelera Inc. (XLA), Mirror Image increases revenue opportunities, reduces infrastructure costs and improves customer satisfaction for Global 2000 enterprises, e-businesses and service/hosting providers worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.
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