SuperWarehouse.com sees the future and it is service
SuperWarehouse.com has come a long way from its humble beginnings in the founder’s condo in 1997.
Today SuperWarehouse.com is on track to grow its web sales by about 50% to $32.5 million in 2006. The online retailer and cataloger, No. 257 in the Internet Retailer Top 500 Guide to Retail Web Sites, is also developing new initiatives that will expand the company’s service offerings. SuperWarehouse.com carries about 60,000 SKUs in its online inventory. But as the online electronics business becomes even more competitive and commoditized, SuperWarehouse.com sees a bigger market potential in using the web and e-commerce to sell more services to small and medium-sized companies.
SuperWarehouse.com is developing plans to help small businesses use the web to purchase new software licenses, especially when the customer needs to purchase multiple versions and site licenses. SuperWarehouse.com has direct links to many major software developers and hardware equipment manufacturers. The company is working on a web site update that will enable customers to make multiple online purchases and at the same time know that the correct number of licenses will be registered with the right software developer. “If a customer is ordering multiple copies of Windows or Adobe, they will now be able to know precisely that the right number of licenses will be registered when they complete the transaction,” says SuperWarehouse.com president and CEO Russell Schneider.
SuperWarehouse.com does its own programming and operates a service center that includes 25 sales and customer service reps. “We answer every call within 30 seconds,” says Schneider. As new initiatives, SuperWarehouse.com is also offering more network installation and tagging services and, beginning in 2007, a new customer extranet.
The new customer extranet will enable small businesses with multiple locations to go online, set up accounts with company-specific spending limits and reporting features and allow authorized employees to purchase approved items. “The customer will have full control to set limits, track spending totals and authorize who can make purchases,” Schneider says.
SuperWarehouse.com has also introduced warranty service as an option consumers or business can buy on a value-added basis when they purchase a new piece of hardware. “We serve a niche market,” says Schneider. “As computer equipment sales become more commoditized, our biggest shift will be to offering more services.”
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