ATKINS TO OPTIMIZE CUSTOMER RELATIONSHIPS WITH BENOW
Renowned Nutrition Plan Provider Turns to Multi-Channel Marketing Expert
WAKEFIELD, MA – May 18, 2004 – BeNOW, the strategic database marketing services provider, announced that it has been selected by Atkins Nutritionals, Inc. (ANI), creators of the Atkins Nutritional Approach™, to help the company develop its customer relationship management initiative.
Atkins selected BeNOW to help identify and meet its customers’ needs through database marketing technology, strategic guidance and operational excellence support. BeNOW’s expertise in multi-channel marketing – creating a centralized view of customer data, regardless of such varying communications channels as Web sites, catalogs and e-mail – clinched the decision.
“Marketing to people’s needs with a 360-degree view of their attitudes and behaviors is critical,” says Brad Neuenhaus, chief executive officer of BeNOW. “Atkins Nutritionals recognized the importance of this view, and we are delighted to be helping them take the next step in marketing the lifestyle products and services that make such a difference in so many lives.”
The groundbreaking Atkins Nutritional Approach™ has become increasingly popular thanks to 23 independent scientific studies that have progressively reaffirmed its efficacy, safety and health benefits. The Atkins organization sees BeNOW as providing yet another tool that will further expand ANI’s ability to attune its products and services more closely to the specific and changing needs of its customers.
“This is a critical phase in our goal of becoming a customer-centric company,” says Michael Bernstein, senior vice president of Atkins Nutritionals. “Having extensively researched and tracked what our customers want, the next step was to find ever improving ways to consolidate all that information into a single clear view that will let us be accurate and responsive. That’s why we chose BeNOW.”
About Atkins Nutritionals, Inc.:
Atkins Nutritionals, Inc., based in Ronkonkoma, Long Island, was founded by Dr. Robert C. Atkins in 1989. Today, Atkins Nutritionals is a fast-growing international enterprise providing a broad range of convenience foods, supplements, baked goods, snacks, condiments and information products designed to serve the millions of consumers who have adopted the controlled-carbohydrate lifestyle. The company’s products are sold in the natural, nutritional, food, mass and drug retail channels as well as direct through its catalog and Web site. For more information, please visit www.atkins.com.
About BeNOW
BeNOW, recently named by Forrester Research as one of the top 10 database marketing services firms, is a marketing technology and strategic services company that combines proven analytic and strategic methods with a database marketing platform in an outsourced environment. This technology platform is comprised of pre-integrated tools for e-marketing, campaign management, query/reporting and contact management that are customized for each client’s specific needs. BeNOW’s strategy solutions are based on improving client’s marketing, sales activities and return-on-investment dramatically in the short term and growing into a full-scale database marketing solution over time. For more information on BeNOW, visit www.benow.com.
CONTACT:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty@standpoint-pr.com
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