PerformanceRetail and Cybera Form Alliance to Extend Retail Solution Offerings
Retail Customers Benefit from Affordable Broadband Connectivity and Web-based Merchandising/Store Operations Offering
AUSTIN, TX, May 17, 2004 -- PerformanceRetail, the leading provider of web-based merchandising and store operations software for the retail industry, and Cybera Inc., which delivers affordable, fully managed broadband networks for retail, today announced that the two companies have entered into a co-marketing alliance to provide dedicated networks and applications to the retail industry. This alliance will enable retailers to more quickly drive improved profitability and efficiencies in key store processes as they implement broadband connectivity and web-based merchandising and store operations solutions.
Cybera’s SmartNetwork provides the bandwidth to enable multiple enterprise applications at a price point that is affordable to retail and other industries traditionally underserved by large telecommunications companies. SmartNetwork often provides three times the bandwidth at half the price of Frame Relay. Even companies converting from a dial-up network have found the SmartNetwork costs about the same after factoring in the expense of phone lines, long distance charges, maintenance and lost worker productivity. SmartNetwork also includes guaranteed security, reliability and performance that IP VPNs cannot match because they use the public Internet for transport.
PerformanceRetail’s InSite solution automates key retail functions through a modular suite of web-based merchandising, business intelligence, field operations, store operations, fuel management and retail financial applications. Offered as a hosted suite of software and services, InSite’s on-demand capabilities can be deployed quickly and enables retailers to adopt the applications they need as they need them, simplifying implementation, speeding time-to-value and reducing risk.
MAPCO Express, an operator of more than 340 convenience retail stores and a customer of PerformanceRetail and Cybera, is one of the first to benefit from the alliance. “Having a broadband network in place from Cybera has provided MAPCO Express with the infrastructure necessary to launch critical applications such as our new PerformanceRetail merchandising and store operations solution. This will allow us to analyze transaction level detail in real-time,” said Scotty K. Creason, Information Technology Manager at MAPCO Express.
Amanda Cauley, Cybera’s vice president of marketing, said the partnership makes the best sense for the customer. “PerformanceRetail creates and supports great applications. Cybera builds secure, reliable broadband networks. Both the retailer and its customers receive significant benefits from this partnership,” Cauley said.
“We are excited to work with a leader in networking such as Cybera,” said Dean Cruse, vice president of marketing at PerformanceRetail. “Our customers are the real winners with this alliance; gaining easy and affordable solutions that will enable them increase their competitive position and grow their businesses.”
About Cybera (www.cybera.net)
Founded in February 2001 and based in Nashville, Tenn., Cybera Inc. delivers high-speed, private networking solutions for business needs. Cybera provides the best coverage and maximum bandwidth for all of a client’s unique business requirements by combining any form of broadband connectivity, including ADSL, SDSL, T1, Frame Relay and Ethernet, into a customized, private network that does not traverse the public Internet. This unique network infrastructure allows Cybera to offer the highest guarantees on security, reliability and performance in the industry, yet at pricing significantly less than competing solutions.
About PerformanceRetail
PerformanceRetail is the leading provider of web-based merchandising and store operations software for the retail industry. InSite, the company`s integrated suite of retail software applications, enables retailers to improve the profitability and efficiency of key business processes such as merchandising, business intelligence, field operations, store operations, fuel management and retail financials. PerformanceRetail’s modular, hosted solutions and comprehensive services ensure customers realize value quickly while reducing upfront capital expenditures and ongoing support costs. By partnering with PerformanceRetail, industry leaders are transforming their retail operations into highly competitive, customer-driven profit centers. For more information, visit www.performanceretail.com.
CONTACT:
Angel C. Schneider
Porter Novelli
512-241-2238 (v)
512-527-9891 (fx)
angel.schneider@porternovelli.com
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