Sigma Analytics to continue to operate in Atlanta as new division within Merkle
Lanham, Md. -- May 18, 2004 -- Merkle (www.merklenet.com), a leading information-based database marketing agency, announced its acquisition of Sigma Analytics and Consulting, an Atlanta-based business and technology consulting firm that specializes in developing statistical solutions for both risk and marketing applications. The acquisition will allow Merkle to offer a wider portfolio of analytical products and services primarily focused to the financial services marketplace. Both companies are privately held. Financial terms were not disclosed.
With the agreement, Sigma Analytics will continue to operate in Atlanta with its current staff as a new division within Merkle’s Data Solutions group. Sigma was founded in 1997 by Dave Kelly, and quickly established itself through its expert analytics and solutions for major providers of financial and credit services, automotive lending, and e-Commerce services. Sigma also provides scoring services, strategy consulting via DecisionMiner™, data/database content consulting, performance tracking and monitoring services.
Merkle President and CEO, David Williams, said, "We are extremely excited to be welcoming Sigma Analytics into the Merkle family. Tim Olzer and David Kelly have done an outstanding job in establishing Sigma Analytics, and their company brings exceptional capabilities and strong experience that will help us as we continue to develop and deliver world-class database marketing solutions for Fortune 1000 companies in the financial services industry."
Sigma Founder David Kelly said, "Sigma Analytics is pleased to be joining the Merkle team. Merkle is an acknowledged industry leader in the database marketing field, and we believe that we can make a positive contribution to Merkle’s continued success and growth."
About Sigma Analytics and Consulting
Sigma Analytics provides solutions by the application of cutting-edge predictive scores, modeling and analytics, strategy software, and proprietary data. Sigma Analytics serves the database marketing, consumer/automotive finance, mortgage/home equity, bankcard and collection/recovery industries.
About Merkle
Merkle is a database marketing agency offering innovative quantitative strategies and implementation services that maximize results by improving new customer acquisition and retention. Services and solutions include strategic consulting, business intelligence and analytics, development and maintenance of Marketing Knowledge Centers, data products, and direct mail production and response processing services. Merkle serves more than 300 clients spanning a variety of industries. Founded in 1971, the privately-held corporation has more than 700 employees and is based in Lanham, Maryland. For additional information, contact Merkle at 1-888-4-MERKLE (463-7553) or visit www.merklenet.com.
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