EBay leads in September visits to apparel and beauty sites
EBay Clothing Shoes & Accessories recorded the most traffic of the top 10 apparel and beauty sites in September, with visits increasing 20% to 11.5 million from 9.6 million a year earlier, according to Nielsen/NetRatings.
EBay Jewelry and Watches ranked second, with 4.9 million visits, unchanged from a year earlier; followed by eBay Health & Beauty, 4.5 million, up 18% from 3.8 million; VictoriasSecret.com, 3.4 million, up 62% from 2.1 million; Old Navy, 3.3 million, up 43% from 2.3 million; Zappos.com, 3.07 million, up 18% from 2.6 million; Avon, 3.05 million, up 9% from 2.8 million; LLBean.com, 3 million, up 36% from 2.2 million; The Gap, 2.4 million, up 14% from 2.1 million; and Land’s End, 2.3 million, up 28% from 1.8 million.
In the top 10 apparel and beauty sites ranked by time per visit, Mary Kay led with 52 minutes, 51 seconds; followed by Avon, 31 minutes, 39 seconds; Chadwick’s, 18 minutes, 48 seconds; Blair.com, 17 minutes, 27 seconds; eBay Jewelry and Watches, 14 minutes, 47 seconds; Old Navy, 14 minutes, 47 seconds; VictoriasSecret.com, 12 minutes, 57 seconds; LLBean.com, 12 minutes, 50 seconds; eBay Clothing Shoes & Accessories, 12 minutes, 15 seconds; and Land’s End, 11 minutes, 51 seconds.
Also in September, the food and beverage segment had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions (in millions) are:
Food & Beverage, 2,043.2
Personal Care, 1,228.0
Home & Garden, 796.2
Apparel & Jewelry, 712.3
Print Publishing, 348.6
Automotive Supply, 218.9
Toy & Hobby, 175.0
Recreational Gear, 55.7
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