Commission Junction Introduces New Model for Online Advertising
SAN FRANCISCO--May 24, 2004--ValueClick, Inc.`s (Nasdaq:VCLK) Commission Junction subsidiary, a provider of advanced online performance-based marketing solutions, today unveiled a new model of online advertising in which an ad`s placement is entirely dependent on objective measures of the performance of the ad. Called CJ Evolution, the solution uses optimization technology that selectively rewards top-performing text ads with increased exposure while reducing the rotation of ads with lower performance. CJ Evolution joins a suite of performance-based online marketing solutions from Commission Junction that includes search and affiliate marketing and extends ValueClick`s leading position in providing the widest array of solutions for its customers.
"One well-established benefit of online marketing is that you can narrowly target your audience. With CJ Evolution, we`re introducing another significant benefit: Now you can reach buyers wherever they are, not just where you thought they would be. Ads that rotate through our new network will automatically get greater play on the Web sites where customers are showing the greatest response. Since advertisers only pay for successful responses, it`s a no-risk proposition for locating previously undiscovered customers in unexpected places," said Jeff Pullen, general manager of Commission Junction.
In the CJ Evolution network of top-tier Web sites, ads receive placement where they perform best, complementing the reach attained through models such as contextual ad programs, affiliate marketing and search marketing. Advertiser participation in the CJ Evolution network requires no up-front fee. As a pay-for-performance solution, advertisers pay only for the results their ads generate and advertisers can put a cap on their ad spend. CJ Evolution allows advertisers the flexibility to increase or decrease their pay rates and run period quickly and easily. Each ad`s successful conversion is monitored, allowing advertisers to assess the status of their campaigns on a regular basis. There are no fees associated with making changes to a campaign.
An initial network of publishers has been established by Commission Junction, with plans to expand it in the coming months. Publishers commit available inventory to the network by pasting a few lines of HTML code into their site that enable CJ Evolution to dynamically serve the ads selected by its optimization technology. Because ads in the network effectively compete against one another for placement, publishers benefit from having the best performing ads on their Web sites, which translates into maximized revenue.
The CJ Evolution solution is operational now. Interested advertisers and publishers can learn more about CJ Evolution and other Commission Junction solutions in Booth #606 at the AD:TECH 2004 San Francisco conference, May 24-26 at the Palace Hotel. Alternatively, they may contact Commission Junction at 805-560-0777 or visit its Web site at www.cj.com and click on the Optimized Advertising link under Solutions.
About ValueClick
ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:
* ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions - including Web Marketing, Email Marketing, Lead Generation Marketing, and Search Marketing - to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.
* Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimized advertising and search marketing to drive measurable results for its clients.
* Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare subsidiary (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management.
For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
CONTACT:
Antenna Group for Commission Junction
Alice Khounta
415-977-1916
alice@antennagroup.com
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