Just in time for the holiday shopping season Wal-Mart Stores Inc. is redesigning Walmart.com.
The new redesign features larger images, an expedited check-out and more use of rich media. Overall the redesign takes in changes that incorporate 1,000 categories and more than 2 million pages at Walmart.com, the company says. In addition to larger and more clearly displayed images, Walmart.com has reduced the check-out process to about four clicks, the company says.
A new rich media application that Walmart.com calls "peel to reveal" enables shoppers to access additional content on about 5,000 pages without having to click to another page.
Despite the fact that Walmart.com, No. 12 in the Internet Retailer Top 500 Guide to Retail Web Sites, does more than $1 billion in annual sales on the web, the new redesign is part of a broader effort to drive multi-channel sales, Wal-Mart says. “The new and improved Walmart.com underscores our commitment to enhance the overall customer experience -- both online and in our stores," says John Fleming, executive vice president and chief marketing officer for Wal-Mart. "Given that half of Wal-Mart store shoppers with Internet access also visit Walmart.com, our enhanced online store signals a big step in our transformation to become more relevant to our customers.”
To attract more shoppers, the newly retooled Walmart.com also features new buyer’s guides provided by CNET and new tools that enable customers to shop for by room collection or apparel outfit. "Our site redesign brings shopping online at Wal-Mart to a whole new level," says Carter Cast, chief executive officer for Walmart.com. "We're making it easy, fun and smart to shop Walmart.com under the canopy of a clean, bold design with interactive features that customers may not expect from us."
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