Online Marketing Solution For Auto Dealerships Transforms
Local Websites Into A Real-Time Sales Resource
Irvine, CA (May 2004) – When it comes to auto dealership Websites, both dealers and consumer share one thing in common: Both sides of the sales think they’re a waste of time. Until now.
Built from the ground up to address key dealership Website functions, JAZEL is a comprehensive integrated E-business Solution with the complete email, vehicle inventory, reporting, and lead management capabilities of an enterprise level website at the fraction of the cost. Directly responding to the intense need for a local Web site that delivers comprehensive information in a clear, up-to-date and organized manner is JAZEL, a new, technologically state-of-the-art, completely turn-key solution for local dealership Web sites.
Headquartered in Irvine, Calif., JAZEL built its entire web architecture around one premise: To help consumers get the information they want, and provide dealerships with the ultimate effective, user-friendly online sales resource. Built with the Internet retailer in mind, JAZEL E-Business Solutions combines the industry knowledge of world-class marketing organization 10th Degree with the capabilities of the latest web development technology to deliver the industry’s most comprehensive dealer website solution.
“Too often, prospective customers go to a retailer’s website or they stop by a retailer’s showroom and their information is never captured and no retailer follow takes place…this results in lost business. With JAZEL, automotive retailers have the tool to manage, monitor and communicate with every prospective customer at every touch point to ensure the proper follow-up is utilized to maximize the retailer’s sales and profits,” said Steve Hastert, President of Jazel.
Although 95% of local auto dealerships have a Website, only half of them report that their sites generate any business – or even serve as an effective marketing tool. At the same time, only 24% of consumers were ‘very satisfied’ with their experiences on dealer site – while 6% were not satisfied at all*. JAZEL was designed from the ground up to change all that for consumer and dealer alike. Not a cookie-cutter solution, but rather a custom-built software system that is fast, reliable, flexible and powerful. A real-time provider of sales leads, JAZEL is all about turning the Website into a contributor to the bottom line.
Built with the most current state-of-the-art web development technology, JAZEL offers local auto dealerships a comprehensive, turn-key approach to designing and maintaining their online Internet presence. Utilizing the JAZEL program, dealerships have complete flexibility on changing their own pages and content, monitor and track leads and drive real-time statistics and reporting capability to maximize and manage new business opportunities. JAZEL’s content is entirely database driven, providing dealerships a seamless – and real-time - approach to lead management integration.
While each local dealership can hand-pick the elements they want for their own JAZEL Website, system capabilities encompass the full gamet of information including available inventory, pricing information, interactive graphics, the ability to make appointments, on-line trade-in information, printable service coupons and much more.
In addition to the software itself, dealership clients also receive comprehensive ongoing technical and creative support from the JAZEL team, trained web specialists who constantly update the local dealership’s key stats and maintain all areas of the dealer client Websites.
In the area of Lead Management, JAZEL allows dealers to easily track, manage and communicate with customers throughout the sales process. Jazel will not only track and organize leads generated through a well built website, but it will help track and manage leads received from other 3rd party services such as Auto Trader or a manufacturer’s corporate leads. The system allows dealers to dynamically search through leads by Name, Location, VIN, Vehicle Interest, Vehicle Make/Model, Year, Date vehicle was purchased or the date contact was generated.
Functions include:
• Comprehensive Lead Search capabilities
• Automated Lead Import of all third-party leads
• Lead Dashboard with Source Roll-up (located in REPORTS)
Email is essential to the JAZEL Lead Management System. Jazel Emails can be retrieved by logging into Jazel through a dealers website and the email can be checked from anywhere in the world with internet access. Jazel’s email capabilities allow a dealer to send email to one or multiple leads at one time.
• Automated Email Responses (located in ADMIN > ACCOUNT SETTINGS)
• Email Templates (located in ADMIN > USER SETTINGS)
• Blast Email Capabilities through self-selection or opt-in (located in LEADS)
The Reports section of JAZEL is the interface by which the user can view specific details about their dealership. Within the reports section users are able to view information directly related to how their salespeople are interacting with leads. Also users have the ability to run reports viewing specific information regarding sales, website, inventory, and finance.
A division of automotive marketing specialist 10th Degree, JAZEL brings the power of e-business to local dealerships. An unprecedented software solution, JAZEL combines the latest real-time interactive web technology with a staff of dedicated technicians to custom-design and fully maintain the Websites of each local dealership client.
CONTACT:
SSA Public Relations
Steve Syatt
Tom Haire
(818) 501-0700
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