RitzCamera.com will go in front of the camera

Ritz Interactive Inc., which operates RitzCamera.com and BoatersWorld.com, is taking to TV. Ritz has signed an agreement to provide a TV show to Brands Shopping Channel, which is to launch on cable and satellite systems later this year. “Our ultimate goal is to be on the leading edge of true interactive TV when that becomes available,” Andre Brysha, vice president and chief marketing officer of Ritz Interactive.

Ritz will provide content and Brands Shopping Channel will provide production services for segments that Brysha characterizes as educational content for viewers, with the opportunity to buy products. “We will provide content that will be educational, such as how to shoot wildlife, or how to shoot portraits or the Fourth of July or other events and around it we will package products that the consumer can purchase,” he says.

Ritz is shooting to attract a new class of customers, those who buy from TV shopping networks, as well as to encourage existing customers to buy more because they will have a better understanding of the range of products that Ritz offers and how to use them. Ritz also plans to have its product suppliers participate in the programming.

For starters, customers can order by calling an 800-number or through Ritz’s web sites. Eventually, Ritz is hoping to take advantage of interactive TV capabilities once they become widespread.

Phoenix, AZ-based Brands Shopping Channel is a start-up shopping network that focuses on retailers rather than being a retailer itself selling products.