Cooking.com is cooking up another marketing partner.
In recent years Cooking.com, No. 176 in the Internet Retailer Top 500 Guide to Retail Web Sites, has been arranging new marketing relationships with other online retailers to diversify its product inventory and merchandising strategy.
Now the company has a new joint relationship with Organize.com, an online retailer of home storage and organization consumer products. Under the arrangement, Cooking.com will feature over 1,300 specialty kitchen and housewares storage products from Organize.com, No. 428 in the Internet Retailer Top 500 Guide to Retail Web Sites. “Ultimately our customers benefit from this arrangement with an array of over 1,000 new unique products to choose from at our site,” says Cooking.com CEO Tracy Randall.
Cooking.com has similar merchandising relationships with Abebooks Inc. and Jessica’s Biscuit, an online book retailer.
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