Lillian Vernon’s web revenue growth outpaces total revenue growth
Web revenue at Lillian Vernon Corp. grew 64% in the first quarter of the fiscal year while overall sales declined 7.6%, the company reported today. While not breaking out its web revenue vs. total revenue, Lillian Vernon reported that Q1 revenue was $36.9 million compared to $39.7 million last year.
The company says the decline was the result of a planned reduction in the number of catalogs mailed during the quarter. As the result of more targeted catalog circulation and lower prices on some merchandise, revenue per catalog increased by 13.3% compared to the same period last year.
Lillian Vernon attributes the rise in online revenue to a growing base of online affiliate marketing partners.
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