Sears Canada turns to Amazon to power its web site
Another major retail brand has hired Amazon to run its web site. Sears has reached an agreement with Amazon Services Inc. for Amazon to build a new Sears Canada web site, the companies announced today.
Sears Canada will handle merchandising, marketing, fulfillment and customer service while Amazon Services will provide technical and e-commerce expertise.
"It is important to us to incorporate web features that make sears.ca as user-friendly as today`s technology allows,” said Brent Hollister, president and CEO, Sears Canada. “The relationship with Amazon Services helps us move forward immediately and remain on the leading-edge of e-commerce development.”
Amazon Services will incorporate standard elements from its Amazon.com flagship site into Sears.ca, including search, navigation, personalization, recommendations, and community features.
Amazon Services is a subsidiary of Amazon.com Inc. that leverages the expertise that Amazon has gained in online retailing to create and operate web sites for other retailers. Amazon Services provides e-commerce services to Target.com, The Bombay Company, NBA.com Store, and other retail sites.
Back...
