Another major retail brand has hired Amazon to run its web site. Sears has reached an agreement with Amazon Services Inc. for Amazon to build a new Sears Canada web site, the companies announced today.
Sears Canada will handle merchandising, marketing, fulfillment and customer service while Amazon Services will provide technical and e-commerce expertise.
"It is important to us to incorporate web features that make sears.ca as user-friendly as today's technology allows,” said Brent Hollister, president and CEO, Sears Canada. “The relationship with Amazon Services helps us move forward immediately and remain on the leading-edge of e-commerce development.”
Amazon Services will incorporate standard elements from its Amazon.com flagship site into Sears.ca, including search, navigation, personalization, recommendations, and community features.
Amazon Services is a subsidiary of Amazon.com Inc. that leverages the expertise that Amazon has gained in online retailing to create and operate web sites for other retailers. Amazon Services provides e-commerce services to Target.com, The Bombay Company, NBA.com Store, and other retail sites.
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