Levenger cuts costs of feeding data to e-shopping malls
Levenger Co., an e-retailer of writing and travel products, has lowered its overall costs of participating in third-party e-shopping malls by using one data feed instead of 11, says Lynette Montgomery, vice president of e-commerce.
Levenger recently switched to Mercent’s on-demand Mercent Retail platform, which in addition to offering a single data feed also provides a web-based interface for managing product placement and sales through multiple shopping portals. “It empowers us to customize our offers down to the SKU level for each shopping portal based on actual performance data,” says Lynette Montgomery, vice president of e-commerce at Levenger, No. 221 in the Internet Retailer Top 500 Guide to Retail Web Sites.
"By enabling us to go from 11 separate data feeds to just one that works across multiple channels, Mercent has lowered our overall product costs," she says.
Mercent`s platform also has reduced manual efforts and maintenance costs for Levenger`s marketing department, and has decreased their reliance on the company`s IT department, Montgomery says.
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