Google launches customized search engine
Google Inc. has launched a custom search engine that enables users to choose which pages they want to include in their index, how the content should be prioritized, whether others can contribute to their index, and what the search results page will look like.
To use the Google Customer Search Engine, organizations or individuals must go to Google.com/coop/cse and select the web sites or pages they’d like to include in their search index. Users can choose to restrict their search results to include only those pages and sites, or they can give those pages and sites higher priority and ranking within the larger Google index for their site. Users can then customize the look, feel and functionality of their search engine.
It is similar to Yahoo’s Search Builder product.
Custom search engines are monetized through the Google AdSense program so that users can generate revenue from their custom engines if they wish, Google says.
“We want to make it easy for anyone to create a search engine about all of their favorite topics, without needing a Ph.D.,” says Marissa Mayer, vice president of search products and user experience. “Everyone—businesses, organizations, moms, dads, teenagers, and teachers—can harness the power of Google technology to create a personalized search experience that reflects specific knowledge and interests.”
Google plans to expand the offering internationally in the coming weeks, it says.
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