Timex Corp. has launched a new web site powered by Amazon Enterprise Solutions that upgrades its earlier site. Amazon developed the site and will host it. Timex, using Amazon technology, will retain control over the brand, customer experience and its online business. Timex.com, launched seven years ago, previously was hosted internally at corporate headquarters on a proprietary and custom-built platform.
The new site, in development since April, incorporates new features such as a gift finder, a comparison feature that allows the comparison of detail of up to five watches simultaneously, and a quick browse function allowing visitors to search by size, type, strap style or price of watch.
Beyond its e-commerce functionality, the new site also links to corporate information and company background information, as well as to external sites for the Timex Multisport Team blog and the Timex Museum.
“Timex.com has evolved into a truly multipurpose site,” says Gary Druckenmiller, director of Timex.com and e-business. “Because Timex is such an iconic brand, with a loyal following, it is important that the site be a one-stop web destination where fans of the brand can find everything they need.”
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