ValueClick`s Search123 Upgrades Its Advertiser User Interface
Intuitive Dashboard Offers Powerful Search Campaign Management Tools
WESTLAKE VILLAGE, Calif.--June 7, 2004--ValueClick, Inc.`s (Nasdaq:VCLK) Search123 pay-per-click search engine subsidiary today announced the deployment of a new advertiser user interface, greatly enhancing its self-service account management system. Search123`s new user interface further simplifies search campaign management, while providing industry-leading campaign planning, tracking and analysis tools.
Search123`s new feature-rich keyword and listing management system provides advertisers with a simple interface and navigation features, intuitive display and reporting options, and account management functionality that will assist advertisers and agencies in managing the performance of their Search123 campaigns against their critical return on investment (ROI) metrics.
"Along with recent enhancements to our delivery engine, the new advertiser user interface is an important milestone that will enhance our ability to grow ValueClick`s search business," said James Beriker, senior vice president of search services, ValueClick Media. "Our new user interface capitalizes on our four years of experience in serving the needs of our direct and agency clients, and further enhances our value proposition as a paid search platform."
New features specifically designed to benefit advertisers and agencies in managing their accounts include:
• Customizable Dashboard -- Enables advertisers to view and manage their entire campaign, from either the keyword view or the listing view, from a single page;
• Keyword Grouping -- Allows advertisers to assign keywords to customizable "folders" (for example, by listing, product type, CPC, spend and click volume);
• Unique "Keyword Records" -- Allows advertisers to create a separate record for each combination of keyword and CPC, allowing greater analysis and planning in managing keyword campaigns;
• Sub-accounts -- Allow search engine marketing firms, agencies and larger advertisers to create sub-accounts associated with a single, master account;
• Integrated Tracking -- A new user-input field allows advertisers to assign tracking at the keyword level;
• Click-Through Rate (CTR) Strength -- Allows advertisers to see the CTR of their listing relative to other listings associated with the same keyword, enabling greater listing optimization and control.
The enhancements to its advertiser user interface build upon Search123`s comprehensive overhaul of its infrastructure, which began with the deployment of a new search engine delivery system during the first quarter of 2004. The new delivery engine allows Search123 to include feeds from meta-partners, which significantly increases the breadth, depth, relevancy, and monetization of searches, while also allowing Search123 to scale its search volume in step with the requirements of the business.
About ValueClick
ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:
• ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing, Lead Generation Marketing, and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.
• Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimized advertising and search marketing to drive measurable results for its clients.
• Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns.
In addition, the AdWare subsidiary (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
CONTACT:
ValueClick, Inc.
Gary J. Fuges
818-575-4677
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