CHICAGO, IL—June 8, 2004—Red Spade, the leader in website usability audit solutions, announced that Eastern Mountain Sports, one of the nation’s leading outdoor specialty retailers, recently selected Red Spade as its usability solutions partner.
Red Spade is a premier provider of website audit solutions that are actionable, independent, unbiased assessments of site usability. Through its partnership with Eastern Mountain Sports, Red Spade conducted a website usability audit with the application of proprietary metrics-driven usability indicators. Red Spade provided Eastern Mountain Sports with audit intelligence necessary to improve site effectiveness by identifying where customers get derailed and revenues are lost due to features and functionalities that compromise customers’ intuitive online experience.
About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, New Hampshire, Eastern Mountain Sports (EMS) is one of the nation’ leading outfitters of serious outdoor gear, clothing, footwear and accessories with more than 80 retail stores across 16 states. EMS designs and sells products for outdoor adventurers who participate in a variety of sports such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking, and snow sports. EMS is a privately held company and part of the American Retail Group (ARG).
About Red Spade
Red Spade is a leading customer experience consultancy specializing in usability solutions that drive the success of e-commerce sites. Through a proprietary auditing process, Red Spade`s metrics-driven solutions address critical usability issues to realize a greater return on web presence investment. The company’s solutions deliver a more usable web experience that leverages competitive advantage online by building brand, increasing revenue, strengthening customer equity, capturing market share, and empowering customers. For more information, visit www.redspade.com, call 773.539.0174, or email sales@redspade.com.
Back...
