Macromedia and Speedera Deliver Flash Video Streaming to Spur Interactive Video Revolution on the Web
The "Lean-Forward Effect": Companies Can Quickly and Easily Deliver Video- Enabled Rich Content Across a High Performance, Distributed, On-Demand Computing Network
SANTA CLARA and SAN FRANCISCO, Calif. - June 8, 2004 - Speedera
Networks Inc., a leading global provider of on-demand distributed computing services, and Macromedia (Nasdaq: MACR) today announced the immediate availability of Macromedia Flash Video Streaming Service, powered by Speedera. The service provides companies with an outsourced solution to enable the streaming of high-quality Flash video to Web users across a
globally distributed on-demand network. The service, based on Macromedia
Flash Communication Server MX and now available as part of Speedera`s
comprehensive SpeedSuite family of services, enables companies to
fundamentally transform video experiences on the Internet.
"Leading media companies, interactive agencies, and companies both large
and small that want to leverage the effectiveness of video to provide
compelling broadband sites for their customers are turning to Flash video for
its deep interactivity and instant-on, no hassle end-user experience," said
Chris Hock, director of product marketing, Macromedia. "By offering the Flash
Video Streaming Service across its award winning distributed delivery
network, Speedera is providing companies with a quick and easy path to
implement Flash video today, without upfront capital expenditures on
hardware or software."
With features such as instant-on, customizable player capabilities, seamless
Web site integration, and the ability to add deep interactivity and context,
Flash video content enables a better viewing experience for Web site visitors
and content viewers while enabling content publishers to control their
branding and look and feel. In addition, because Flash video is delivered via
Flash Player, the most widely deployed media player on the Internet,
publishers are able to offer the same great video experience across all
platforms and browsers, lowering development, quality assurance, and
customer support costs.
The Macromedia Flash Video Streaming Service powered by Speedera enables
companies to deliver this content more easily and more effectively with the
highest quality and reliability, while scaling to provide the capacity to stream
to even the largest audiences around the world - all without having to install
and maintain their own streaming video servers.
Speedera has a vast, proven expertise in providing streaming capabilities to
some of the world`s largest government as well as media and entertainment
sites, supporting extremely large numbers of viewers driven to these sites by
news events, popular TV shows and even Mars landings. Speedera enables
such sites to support streaming everything from Fox Broadcasting`s American
Idol to NASA`s current Mars twin rover missions, which are breaking Internet
traffic records for a science event with more than nine billion hits to the
space agency`s web portal since the rovers landed on the Red Planet earlier
this year (peak traffic on the NASA portal www.nasa.gov
reached nearly seven gigabits per second in January
2004 alone).
In addition to providing global reach in delivering the Flash Video Streaming
Service worldwide, Speedera provides powerful management tools to users of
the service through SpeedEye, the company`s web-based management
portal. Enterprises not only gain a service-based solution for Flash video
streaming, they can also take advantage of Speedera`s comprehensive
SpeedSuite set of complementary services, including whole site delivery,
security, business continuity, infrastructure management, and business
intelligence.
"Flash video content greatly enriches the user experience and opens up new
and creative ways to dramatically alter the way video is played on the
Internet," said Ajit Gupta, president and CEO, Speedera Networks. "By
integrating Macromedia Flash technology with our SpeedEye portal, we`ll
provide customers with a robust solution for creating great video experiences
while enabling them to manage, track, and report key statistics for their video
usage. Further, by distributing Flash video content over Speedera`s globally
distributed on-demand network, sites can scale to meet the needs of any
size of audience anywhere around the world, without delay or interruption."
"Streaming Flash video is a new way to reach out and grab the attention of
broadband users who now represent the majority of time and money spent
online," said Jon Klein, CEO, The FeedRoom. "The service provided by
Speedera creates an astonishingly personal and powerful interactive
experience. Because of its business intelligence, our customers know
precisely who they are reaching and which messages are resonating with the
right audience. Perhaps the best news is that our customers don`t have to
buy or download special software to access all of our high-powered streaming
and broadband content."
The Flash streaming partnership deepens the existing relationship between
Speedera and Macromedia. Macromedia has long relied on Speedera to
deliver downloads of Flash Player to users worldwide and to track
performance, availability and other key site metrics.
For more information about the Flash Video Streaming Service powered by
Speedera, or to request a demonstration, please visit
.
ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great
experiences build great businesses. Our software empowers millions of
business users, developers, and designers to create and deliver effective,
compelling, and memorable experiences - on the Internet, on fixed media, on
wireless, and on digital devices.
ABOUT SPEEDERA NETWORKS
Speedera Networks, Inc. is a leading global provider of distributed application
and content delivery services. The company`s SpeedSuite family of services
provides on-demand services that cost-effectively solve the performance,
scalability, availability and security problems of delivering web sites.
Speedera`s edge delivery network is deployed in the Americas, Europe and the
Asia-Pacific region, with connectivity to over 1000 carrier networks,
controlled by a patented global traffic management system. Customers
include leading organizations such as American Eagle Outfitters, DoubleClick,
Fox Broadcasting, Network Associates, and Univision. The company`s channel
partners include Softbank Broadmedia/Club iT, AboveNet, and Inflow. For
more information about Speedera, please call +1 408-970-1528, visit
www.speedera.com or email info@speedera.com
. To request a technical white paper, please
click on .
For additional information contact:
Jay Mejia
Speedera Networks
408-970-1583
jmejia@speedera.com
Sandra Nakama
Macromedia
415-832-4053
snakama@macromedia.com
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