Barnes & Noble.com Inc., a subsidiary of Barnes & Noble Inc., has launched Barnes & Noble Book Club, a social network of authors, experts and readers. The free network, at bn.com/bookclubs, offers online shoppers the opportunity to have direct dialogue with favorite writers across a wide spectrum of book categories.
Shoppers at Barnes & Noble.com, No. 30 in the Internet Retailer Top 500 Guide to Retail Web Sites, can join conversations with authors like Carl Hiaasen, for example, a novelist whose latest book, “Nature Girl,” debuts November 14th. Nearly 30 authors will lead discussions about their books this fall; BN.com book club moderators will lead discussions of other popular books, including literary classics and noteworthy titles in such categories as self improvement, personal finance, cooking and health.
Within the social network, shoppers can access book club message boards and enhance their online community experience by creating user profiles, sharing lists of favorite books and authors, subscribing to e-mail updates, and sending private messages to other members.
“Readers now are able to find literary companionship 24 hours a day from wherever they are,” says Marie Toulantis, CEO of Barnes & Noble.com. “This new online community meets the needs of authors, who are eager to reach as broad an audience as possible, and our customers, who want to interact with their favorite authors and with like-minded readers in an online forum with easy-to-use features.”
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