Online Urban Clothing Retailer Finds Its Groove with Email Marketing Solution from SKYLIST
Karmaloop Selects SKYLIST StormPost™ for its Enterprise-Class Functionality
and Dedication to Customer Facing Programs; Delivers Campaign in Record Time
AUSTIN, Texas and BOSTON—June 7, 2004— Today, SKYLIST, a rapidly growing
email marketing solutions provider, announced that Karmaloop, an urban online
clothing boutique, is using the SKYLIST StormPost™ system to deliver email
marketing initiatives to its dedicated group of over 300,000 repeat
customers. The StormPost software is a web-based email marketing database
management and campaign creation, testing, and reporting system.
SKYLIST Comes Into the Loop; Creates, Delivers Campaign Very Next Day
Karmaloop (www.karmaloop.com) provides a universally accessible fashion
alternative to mainstream clothing retailers by offering unique urban
clothing online. Enjoying steady and continuous growth over the past 4
years, the boutique`s order flow and customer care requirements have
increased, placing more and more importance on its email marketing programs.
This need compelled Karmaloop to find an email service provider with the
ability to deliver high-touch outbound e-marketing initiatives and
increasingly complex customer service communications.
After evaluating numerous vendors, Karmaloop chose SKYLIST for their hands-on
client support and the limitless scalability and functionality of the
StormPost system—an enterprise-class offering available to all sizes of
businesses. Upon choosing SKYLIST, Karmaloop presented the immediate
challenge of delivering an email campaign to its customers the very next
day.
"Our audiences are fanatical about music culture and fashion and eagerly
anticipate our e-zine each month,” said Jeff Belizaire, director of
marketing, Karmaloop. “Before the ink was even dry on the contract, SKYLIST
amazingly dropped our first e-zine campaign to 350,000 opt-in subscribers.
Not only did SKYLIST commit to help us meet the pressing deadline, the
response was outstanding and the StormPost system reports revealed true
success. 24 hours after we signed the contract, I knew we had found our long- term email partner."
Online retail sales exceeded $1 billion every week throughout the first
quarter, bringing total online sales to $13.72 billion through the end of
March, up 26.4% from a year ago, according to numbers from comScore Networks
Inc. To tap into this trend and up-sell to current clients, many retailers
are beefing up CAN-SPAM compliant outbound email marketing programs to drive
online sales.
“We’re very pleased to partner with a company like Karmaloop as they boost
their e-marketing initiatives to help propel their growth and increase
customer loyalty programs,” said Lana McGilvray, vice president of sales and
marketing for SKYLIST. “SKYLIST understands that a dedicated customer base
is a company’s most valued asset and email marketing is the perfect
communication vehicle. Karmaloop shares our commitment to the email channel
and customer loyalty, so it’s a great partnership.”
The StormPost Software License is a top choice for organizations who want an
internal solution that will deliver email campaigns as well as significant
ROI, and cost savings. More information about StormPost software can be found
by visiting http://www.skylist.com/products/software_license.php
About SKYLIST:
SKYLIST, developer of the StormPost™ email marketing platform, has been
providing organizations with email marketing software and hosting services
since 1996. SKYLIST has been rapidly gaining attention due to its technology
merits, customer service levels, and CAN-SPAM compliance leadership.
SKYLIST`s client service approach to providing email marketing technology
solutions that maximize the speed, reach, reception, response, return, and
accountability of email marketing communications has led to rapid adoption by
leading organizations including the AdCouncil, Anheuser-Busch, eDiets.com,
and Sybase. For more information about SKYLIST, please visit
http://www.skylist.com.
Media Contact:
Kathleen Bagley
blast! PR for SKYLIST
919-833-9975
kathleen@skylist.com
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