Spiegel.com, which doubled conversion rates for selected products on which it offered RichFX’s zoom feature, says it will expand the use of the technology throughout its web sites. RichFx’s proprietary zoom technology allowed the online shoppers to view close-up product detail regardless of their Internet connection speed.
In a month-long test of 200 items, Speigel.com found that shoppers using the zoom technology were 101% more likely to purchase an item than those who did not use this feature were. On average, those who viewed products using the zoom feature spent 30% more per visit and purchased more expensive items than those who did not use the technology. Spiegel, which initially focused use of the feature on apparel and home furnishings, says it will expand the use of zoom to additional products in those categories as well as to other categories, such as consumer electronics, also offered on the site.
“Our customers have shown us that RichFX technology has had a substantial impact on their purchasing decisions. We have seen that by quickly and accurately viewing key product features, consumers are able to approach their purchasing decisions – especially for more expensive items -- with greater confidence,” says Richard Burke, divisional vice president of e-commerce at Spiegel. The result, Burke adds, has been “higher conversion rates and larger basket sizes.”
Zoom is one feature of RichFX’s Examine solutions, a tool suite that also includes other capacities such as 3D product rotation, that leverage visual assets.
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