Housewares and home furnishings retailer Design Within Reach Inc. has appointed retail industry veteran Peter Lynch to its board of directors. Among his duties will be helping Design Within Reach implement a turn-around plan that includes e-commerce.
Lynch is currently senior managing director of DJM Realty LLC, a real estate consulting and advisory firm. Prior to joining DJM, he served as executive vice president worldwide operations of Warner Bros Studio Stores. He has also served as chief operating officer of Sideout Sport; as president and chief operating officer of The Registry Stores; and as president of the Guess? Kids retail division of Guess? Inc.
From 1982 to 1990, Lynch was employed as executive vice president, finance and operations for Emporium Capwell Department Store, an $800 million retail division of Carter Hawley Hale.
As a board member, Lynch will assist Design Within Reach with a turn-around plan to boost sales, profits and operating efficiency, says CEO Ray Brunner. The company, No. 215 in the Internet Retailer Top 500 Guide to Retail Web Sites, is considering consolidation of its direct sales channels, including the web, because of declining sales.
Design Within Reach, which has yet to file its full second and third quarter 10Q reports after receiving an extension from NASDAQ, reported that web sales in Q2 rose by 13% while overall direct sales decreased 4% to $12.9 million from $13.4 million in Q2 2005.
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