Strategic Fulfillment Group names a new president and COO
Strategic Fulfillment Group, a division of Dynamic Resource Group, has named Anthony Pytlak president and chief operating officer, effective Nov. 13.
Pytlak most recently was vice president of marketing analytics and research for General Electric’s Partnership Marketing Group. Previously, he was vice president of business development and database marketing for Reiman Publications. Pytlak held various positions while at Reiman, including director of e-commerce and leader of the database marketing and analysis team.
“My experience at Reiman, a Reader’s Digest company, gives me first-hand experience with how information collected through fulfillment and other operational systems can be integrated with a company’s marketing plans and drive growth,” Pytlak says. “SFG has a unique fulfillment platform and unified database that facilitate this type of marketing integration—these assets give SFG’s partners a competitive edge.”
Big Sandy, TX-based Strategic Fulfillment Group offers fulfillment capabilities that include subscription, catalog, continuity and product fulfillment, along with database management, list processing and call center and lettershop services.
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