Initia - New Marketing Concept Connects Manufacturers and Independent Pharmacies
Miami, FL, June 16, 2004 -- ClickPharmacy, the largest Internet pharmacy servicing the independent pharmacy community, announces the launch of Initia, Inc.("Initia"), a comprehensive marketing service provider that offers cost-effective ways for pharmaceutical manufacturers to reach independent pharmacies and their customers.
Initia, a ClickPharmacy-affiliated Company, represents 5,200 independent pharmacies, the largest aggregated network of independent pharmacies in the United States. Initia is the premier gateway for manufacturers and their marketing agencies to reach this fragmented and hard-to-reach market with competitive solutions, innovative approaches and increased revenue opportunities to maximize marketing dollars. Recognized by the trade as highly influential and trusted healthcare providers, independent pharmacists remain a largely untapped resource for pharmaceutical marketers.
Initia`s business-to-business services focus on high-volume independent pharmacies that participate in a menu of in-store promotions, rebate and incentive programs, product sampling and a variety of educational screening and training programs. New technologies and proven market knowledge, along with a unique relationship with their active network of independent pharmacists, delivers "win-win" opportunities for pharmaceutical manufacturers seeking to open new revenue growth channels.
For more information, please visit www.initiamarketing.com or e-mail media@initiamarketing.com.
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