Advertising.com’s ‘Branding Plus’ Suite of Solutions Maximizes Brand Impact Among Advertisers’ Desired Audiences
Baltimore, MD – June 22, 2004 – Advertising.comtm, Inc., a leading provider of results-based interactive marketing services, today announced the launch of its Branding Plus suite of solutions. Branding Plus leverages Advertising.com’s extensive Internet reach, demographic and behavioral targeting, and rich-media capabilities to maximize brand impact among an advertiser’s desired audience. Custom market research and reporting quantify this impact, while industry leading proprietary optimization technology continually increases results and reduces costs.
Suite components
The Branding Plus suite comprises five components that can be bundled or used as stand-alone solutions to maximize advertisers’ brand impact objectives. The components of the Branding Plus suite include:
-- Reach Plus – mass reach on the industry’s top ad-supported properties
-- Targeting Plus – desired behavioral segments or demographic audiences are delivered while maintaining mass reach
-- Rich Media Plus – a full spectrum of cost-effective, rich media creative options designed to attract and retain consumer interest (IAB rich media compliant)
-- Insight Plus – custom research tool that captures insight on brand and creative attributes, audience demographics and attitudes, and advertising effectiveness to help define future campaign strategy
-- Optimization Plus – proprietary optimization technology used to raise the level of brand impact while simultaneously reducing marketing costs
Scott Ferber, chief executive officer of Advertising.com, said, “The Branding Plus suite of solutions takes brand marketing to a new level. We have already experienced success in delivering quantifiable results to our clients’ branding objectives, such as reaching specific demographic audiences or achieving greater efficiency. We believe tying performance to branding metrics is the natural evolution of online marketing.”
About Advertising.com, Inc.
Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. For more information, visit www.advertising.com or call 410.244.1370.
Contact:
Rob Leonard
Sr. Manager, Public Relations
Advertising.com
Tel: 410.244.1370 x11143
Fax: 410.244.1699
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