Blue Martini Appoints Rocky Gunderson Vice President, Global Marketing and Business Development
Experienced Executive to Help Drive Blue Martini Software to Leadership Position in Emerging Sales Optimization Market
SAN MATEO, Calif. , (06/22/2004)-- Blue Martini Software (NASDAQ: BLUE) today announced the appointment of Rocky Gunderson to the position of vice president, global marketing and business development. Gunderson brings over 20 years of high technology experience to Blue Martini. His experience includes serving as senior vice president of marketing and business development at Descartes Systems Group, CEO for Vigilance Software, COO of CrossLogix, Senior Vice President at Baan, and in various executive roles at Hewlett Packard during a 14-year tenure in the systems and application software group. A proven and seasoned executive, Gunderson will be responsible for helping the company achieve a leadership position in the emerging sales optimization market.
"I am very excited to be joining Blue Martini Software at this pivotal point in the company`s development," said Gunderson. "The company has tremendous assets: customers, employees, partners, and technology. I am looking forward to helping the company fully leverage these assets to achieve a commanding position in the sales optimization market."
"Rocky is a tremendous addition to the leadership team at Blue Martini Software," said Monte Zweben, Chairman and CEO, Blue Martini Software. "He brings a solid vision, deep enterprise software experience, and exceptional leadership, strategic, and execution skills. He is the perfect addition to help us capitalize on the opportunities before us in the sales optimization market, and we are delighted to have him on board."
About Blue Martini Software
Blue Martini Software is a leading provider of sales optimization solutions. Our software proactively guides sales people, partners, and customers through sales interactions, helping them to sell more. Over 160 companies worldwide including Carrefour, DuPont, Harley Davidson, Kohl`s, Mitsubishi, Panasonic, Saks Fifth Avenue, and Sprint have adopted our sales optimization systems to sell more effectively. Blue Martini Software is headquartered in San Mateo, California and can be reached at 650-356-4000 or www.bluemartini.com.
Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.
This news release regarding Blue Martini Software includes forward-looking statements, based on current expectations, that involve risks and uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: risks associated with the development and licensing of software generally, including potential delays in software development or release, technical difficulties in software deployment or use, and long and variable sales cycles; competition and technological changes and developments; financial and other impacts of staffing reductions and other cost-control measures; risks associated with foreign operations and economies; and general economic and market conditions. Details on these and other risks are set forth in Blue Martini Software`s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and other filings with the Securities and Exchange Commission ("SEC"). These filings are available on a website maintained by the SEC at http://www.sec.gov. Blue Martini Software assumes no obligation to update the information in this cover letter and summary document.
Contacts:
Investors:
Tracy Vernali
Blue Martini Software
650-356-7638
tracyv@bluemartini.com
Moira Conlon
Financial Relations Board
310-407-6524
mconlon@financialrelationsboard.com
Media:
Julie Huang
Schwartz Communications
415-512-0770
bluemartini@schwartz-pr.com
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